Dream with Your Eyes Open: An Entrepreneurial Journey

By Ronnie Screwvala

In Dream together with your Eyes Open, first-generation entrepreneur and UTV-founder Ronnie Screwvala info his giant stories and the myriad classes learnt from greater than twenty years of creating a few winning (and a few not-so-successful) companies, bringing readability to a quick altering company panorama and making an impassioned case for the position of entrepreneurship in India's future.
If you’ve ever had an impactful, disruptive product or company thought, been taken with possessing your personal company, or have already taken the 1st steps in your entrepreneurial trip, this can be the booklet for you.
If you’ve been operating your personal corporation for the final seven-odd years, and scale, model and
value-creation are the various crossroads for you currently, retain reading.
If you're thinking that your mom and dad or relatives could freak out when you dared to signify ditching your secure haven—your specialist job—to pursue your goals of possessing your individual company, sit back. greater but, proportion this ebook with them.
If you’re an skilled specialist able to make the leap into beginning your personal enterprise or devoted to growing to be into a good chief within the corporation you're employed for, learn on.
This e-book hopes to demystify failure, motivate luck, bring up goals and assist you imagine big.
Dream together with your Eyes Open stocks mess ups and triumphs, recommendations and anecdotes in an easy narrative that may assist you achieve greater insights into entrepreneurship and provides you a struggling with probability in terms of figuring out your desires in a David-versus-Goliath global. basically then do we reach harnessing the country’s huge, immense entrepreneurial power with the main lively and passionate humans on this planet, alive with clean mindsets, optimism and hope.
This booklet is set ‘it might be done’, now not ‘I did it’. It’s all attainable. simply dream your individual dream—and in the event you do, dream together with your eyes open.

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And in these few days of pounding the pavement…a famous person was once born. however, Shanti struggled for the 1st six months. Audiences didn’t take to it simply (they had by no means visible something fairly love it before). We knew we would have liked to target the energy of the storylines, so we tripled the dimensions of our writing and artistic teams—not a simple activity whilst writers for that sort of content material, particularly on one of these rigorous agenda, have been few and much among. We introduced in humans from ads and flicks or even a few e-book writers. the combination didn’t paintings, no less than on the outset. The logistics of taking pictures an episode an afternoon and with out breaks took its toll on expertise. As crew contributors fell unwell, we needed to write them out of that day’s episode—a tough activity and person who basically slowed construction and threatened to knock us off our agenda. Our studying for a role so huge was once that we must always have budgeted for sixty days of trial runs—fine-tuning the main points and looking forward to the unforeseen results of creation at this kind of scale and velocity. In a fashion, this was once varied from this day whilst many businesses plan a big-bang release, believing that savvy advertising and marketing and a product at the shelf will do the trick. usually this doesn't paintings. The smarter businesses do attempt launches and phased releases, which a long time of analysis have proven are the best methods of taking a product to marketplace. After six months, with we all suffering, we had our geese in a row and an viewers that had warmed as much as this new inspiration and behavior. From there, Shanti ran for 3 years with as regards to 8 hundred episodes. In that point, we knowledgeable extra humans for careers within the tv than the other convey. some of the preliminary team’s individuals went directly to shape their very own winning businesses or remained execs and proceed to do good. That’s been my maximum resource of delight from the show—creating, operating with and empowering groups and co-workers, and gazing them develop, movement on and turn into leaders, marketers and artistic geniuses. The show’s eventual good fortune allowed us to discover the potential of development a syndication version for Indian content material, one other first within the Indian media panorama. not anyone until then had checked out a industry outdoors India for television content material to be syndicated globally. We discovered that Shanti should be well liked by South Asians as a complete, so we offered the rights to the express in additional than 40 international locations. I wasn’t conscious of how disruptive the convey used to be within the tv until eventually we went on a promotional travel of Sri Lanka to help Shanti’s creation there. After touchdown in Colombo and ambling out of the airport, watching for to quietly get into our autos and head to the resort, we have been deluged through a sea of humanity. lovers of the convey coated the streets to wave on the solid, as though the top minister or the president had simply arrived again within the kingdom. all of us sat within the convertible and smiled at one another, now not believing our eyes, yet happy that our instincts and difficult paintings had paid off. Shanti was once a lesson in innovation and disruption early in my UTV days.

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